Want to learn how to do effective book marketing research but don’t know where to start? How about going over the basics first?
By David Grete | June 07, 2020
If you’ve been publishing books for a while you’ll know that it is difficult to invest your blood sweat and tears into a book and then find out later that nobody is willing to part with their hard earned money in the Amazon Kindle store to buy it. Or, perhaps you decide to promote it and get some traction but then see all of that traction disappear as income drops and sellers dry up for the title.
It happens to the best of us. Sometimes our advertising and marketing efforts fall on deaf ears.
Certainly, begging and relying on friends can only push our titles so far. Advertising website pushes can help but they are usually a loss leader. It is hard to watch our book sit in the Amazon store getting absolutely no sales and no movement.
The reality of it is that it doesn’t have to be and shouldn’t be this way. There are some simple things you can do to validate your concept and ensure that there is a hungry marketplace for the title you intend to sell. The key is that we need to know this BEFORE we invest the time in turning our idea into a published title.
If we do the research ahead of time, it can help ensure that our book idea will be triumphant and that sales will come in naturally. Beyond that point, doing effective market research can also assist us in tweaking a concept a bit with the intention to give it a greater chance for achieving a market and making regular sales on Amazon.
Advise author is ready to point you in the right direction in these efforts and provide some actual concrete steps that you can take to get the statistics you’ll need to know you’ve got a successful book on your hands BEFORE you write it!
Therefore, in this article, we are going to expose you to the precise manner that we take ourselves when researching an e-book idea for viability. We will also show you how to carry out book marketing studies, validate your book ideas, choose appropriate keywords and ensure your e-book is visible once it gets published.
If you don’t want to invest in this process, there are numerous steps that we will have to take but don’t despair, we are going to walk you through them. If, however, you’d like to bypass all these steps and use a simple software solution that can do all of this for you and will effectively save you hours upon hours of time, then click here.
How to identify a viable income producing book idea
When someone says they read a superb book, we would normally assume that the content is beyond good but rather it is of excellent quality. But what does an author mean when they describe their own book as ‘superb?’
If being an author is the primary way in which they make a living, it probably means that it is earning them a lot of income. For the sake of this section let’s ask ourselves the question:
Is this a book idea that will help me generate a lot of sales on Amazon assuming I go through the writing and marketing process with it?
Sure, if you are an author like Agatha Christie with estimated sales of over 2 billion copies sold it doesn’t really matter what you write about. But for an author just trying to make a name for themselves, nailing down your book idea is going to be a lot more important.
And, it’s no secret that creating a book is hard work so it’s probably best to do the work beforehand making sure you’ll be going through all that effort with a good chance there will be a reward waiting for you at the end of it.
The following are three questions to keep in mind when analyzing your book idea:
Is the competition low enough to stand a chance?
Just because there is an established market that may be willing to pay for your book doesn’t mean you’ll sell many copies if the market is already saturated with titles. You need to make sure you’ll be able to get it to the top of the ranks to really get the attention it needs to sell massive quantities of copies and see your effort pay off.
Are people willing to part with their hard earned money for your proposed content?
Some content people are willing to pay for and other content, they simply aren’t. You need to make sure that yours is the first kind of content and that buyers recognize the value in it. This can be easier said than done but it’s an important part of topic research getting to the bottom of this for your given subject.
Is there a large enough market to make it worth the effort?
An established market in your book idea category can provide support in the belief that people would be interested in buying the kind of book that you intend to publish. There are large numbers of readers actively looking for information on your proposed subject.
Don’t worry if all this sounds like an impossible amount of work, Advise Author has a few tips and tricks consisting of a few expert tools you can use to gather the required information and also enable you to identify if your book idea is a profitable one and how to go about setting it up in a way to maximize its future success.
Expert Research Leads to Results
The following section outlines best practices for conducting book market research as we provide a list of instructions you should follow in the order laid out to assure that your book idea is going to sell well considering all possible factors. This step by step guide can easily be followed by anyone and if done properly can save you loads of time and really put you on a path to success!
STEP 1: IDENTIFYING DEMAND
We need to begin with the following question. Are people frequently buying the type of book that I’d like to write? The best way to start finding answers to this question is to use Amazon’s search bar. You’ll notice that as you type in words into the search bar Amazon will try to guess what you are looking for and auto-fill in all the relevant based on previous searches in the past.
By using this method, you will be able to generate a list of keywords used by readers on Amazon. Using the suggestions that Google provides is another way you can also generate good results. Amazon is always better for narrowing down your idea but Google is actually a great place to start as you go about creating a list of potential ideas you could use to write a book on. Advise Author recommends using KWFinder.com, a paid tool that helps you find keywords or Keyword Planner which is also very good and free but is lacking in many ways when compared to KWFinder.com.
Both of the tools above are excellent and should not be ignored but if you really want to supercharge your keyword planning in terms of publishing on Amazon then you will need to find out the actual quantity of monthly searches for a particular term on Amazon and if you are willing to shell out a few extra bucks, there is no better option than using the Publisher Rocket tool. It can help you in the following ways:
1. The ability to generate a list of accurate Amazon keyword suggestions as well as a list of Google suggestions
2. It will provide you with the exact number of monthly searches for any given keyword on Amazon.
STEP 2: IS OUR IDEA PROFITABLE?
As you probably know, this is probably the most important step. The ability of your idea to generate an income is a primary concern when looking to make a living from publishing. Without doing this step you may find you’ve invested loads of hours in a book that when published doesn’t have any demand or has demand but doesn’t have a significantly large group of hungry readers ready and willing to pay for your content and as a result, it doesn’t generate many sales.
It is important to confirm whether:
· people are willing to pay for the type of book you are going to publish; or
· are they only interested in getting free deals; or
· is there a situation in-between in which a modification of the idea could make it a winner?
Follow the steps given below to find out if your book idea has a viable market of readers that are ready and willing to pay for it.
1. Enter a relevant search term into the Amazon Kindle search bar. 2. Pick the top fourteen books appearing on the first page of Amazon’s search results. Take note of their pricing, their ABSR (Amazon Best Seller Rank), and make a note of the number of reviews each book has. 3. Copy the ABSR number and go ahead and use this handy ABSR (Amazon Best Seller Rank) Calculator. It will help you find out the exact number of books sold daily. 4. Find the product of the number of book orders per day and the price of each book and then multiply it by “30” to get a rough idea of how much money the book generates every month.
1. Enter a relevant search term into the Amazon Kindle search bar.
2. Pick the top fourteen books appearing on the first page of Amazon’s search results. Take note of their pricing, their ABSR (Amazon Best Seller Rank), and make a note of the number of reviews each book has.
3. Copy the ABSR number and go ahead and use this handy ABSR (Amazon Best Seller Rank) Calculator. It will help you find out the exact number of books sold daily.
4. Find the product of the number of book orders per day and the price of each book and then multiply it by “30” to get a rough idea of how much money the book generates every month.