Potential buyers read the book’s description first. Might as well make it good.

By Jules Romero | May 19, 2020

The quality of a book description can determine whether people will simply visit your book’s Amazon listing or actually click the buy button. The book description is what potential buyers read first. It’s the text (typically) at the back of a book and the first block of text in an Amazon listing. There are some very well-written books out there that we’re surprised aren’t getting sales. Then, we checked out the book description and it was clear to us why. Here are the elements of a well-written description.

Element 1: A Compelling Hook

The saying “don’t judge a book by its cover” tells people to go against their natural instinct. Normally, people do judge books by their cover. A good cover can reel in buyers. Like a good cover, a good hook is your tool to bait your potential readers.

The hook is typically the first sentence your potential buyers will read, so make it good. In general, focus on making bold claims, stating controversial ideas, or asking a question.

Element 2: Acknowledgement of a Problem

Know your audience. Potential readers walk into a bookstore trying to look for a solution for their problem, whether they know it or not. In the case, your potential reader is a problem-ridden person scrolling through Amazon for a good read. Identify with your audience. Take time to think about the pain or problems they may be experiencing. By clearly articulating these, you show your readers that your book connects with them.

Element 3: A Solution for the Problem

Now that you’ve established a connection with the reader, show them that your book can provide the solution they’ve been looking for. When buyers look for books to read, they typically want to benefit from reading it. They want to learn, be entertained, and so on and so forth. Readers, believe it or not, don’t read books for the sake of merely reading books. Therefore, state clearly and explicitly what benefits your readers will gain by purchasing and reading your book from (virtual) cover to cover.

Element 4: Legitimacy

Establish legitimacy. Not of your book, but of you, the author. The author is the mastermind behind the book. Typically, people buy books from experts in the field or world-renowned novelists.

This section doesn’t have to explain your entire life story. Rather, it’s best to keep it short and sweet, focusing on a few credentials you may have. These credentials don’t necessarily have to be diplomas given out by universities or anything. Relevant achievements will do just fine. Besides, no one wants to read a book written by a nobody.





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