There are a few things you should know before getting started with publishing on Kindle.

By Jules Romero | May 19, 2020


Amazon makes self-publishing an ebook easier than ever. The thought of writing your own book, publishing it, and profiting from is exciting. Most people jump right in without doing their due diligence. For those people, they probably made many mistakes. As with all things in life, we can learn the best lessons from our (or other people’s) mistakes. Read on below to take a look at a few lessons on publishing on Kindle to keep you from making any rookie mistakes.

Lesson 1: Books Don’t Sell Themselves

Contrary to popular belief, books don’t sell themselves. Writing and publishing your book is only half the battle. The other half, which is also the more lucrative half, is marketing your book so that it actually gets sales. Sure, some wildly popular and already-established authors such as J.K. Rowling can publish a new book and it will instantly get sold out. For the rest of us, we need to actively market our books.

Lesson 2: People Judge Books by Their Covers

Unfortunately, people do judge books by their covers. This is especially true when browsing through Amazon for ebooks. Most people will skim over the title and the cover before actually clicking a listing, leading them to the page with the book description and other relevant information.

We’ve established that a good book cover is non-negotiable. If you’re not a graphic designer, do not attempt to make the book cover yourself. You can hire a good freelancer for a one time job and a reasonable fee from websites such as Fiverr and Upwork.

Lesson 3: Don’t Make the Title an Afterthought

I mentioned earlier that when going through the search results on Amazon, most people only pay attention to the cover and the title. A good title can provide a very clear idea of what readers can expect from your book. A good title also catches your potential buyer’s attention, so that he or she will stop scrolling and take a closer look at your listing.

With that said, don’t make your title an afterthought. It is okay to write your title after writing the bulk of the book. However, make sure to spend lots of time experimenting with titles until you find the right one.

Lesson 4: Write a Good Description

Once you’ve reeled in a potential buyer with a good book cover and title, the buyer is likely to click on your listing. From there, there is a lot of information he or she can go through. However, one of the first blocks of text the buyer will check is the book description. The book description doesn’t have to summarize the entire book, but it should give the reader a good idea of what he or she will get out of it. For more information, check out some of our other articles on writing book descriptions.

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A website dedicated to promoting the published works of independent authors.

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