The competition for self-publishers is tough, but Kindle keyword research might give you a fighting chance.
By Jules Romero | May 18, 2020
So you’re considering publishing a book on Amazon. Typically, people begin with an idea for the book. They then begin to write. Once the book is complete, they publish it and hope it picks up traction. This might work if the book is extremely interesting. Otherwise, it’s a recipe for failure. Given the huge amounts of books listed on Amazon, it can be hard to even get on the first page of Amazon’s search. Don’t worry, we’re going to fix that using Kindle keyword research. Check out the steps below.
Step 1: Find Hot Keywords
People look for books on Amazon similar to how they search for websites on Google. They enter relevant keywords into the search box. There are many paid tools out there to help you find keywords, but Amazon’s auto-complete will do just fine.
For example, you want to write a “how-to” book. What you would do is write the words “how-to” into Amazon’s search box and the algorithm will suggest completion terms for you. These are the hot terms buyers are typing in.
Step 2: Consider Profitability
Once you find a suitable set of keywords, don’t pull the trigger just yet. You need to find out whether purchases are being made. A high volume of searches doesn’t necessarily translate into a high volume of sales. You can do this by checking out the books that show up under your chosen keyword and check out their “Amazon Best Sellers Rank.” Generally, the higher the better.
Step 3: Examine the Competition
At this point, you’ve found a hot topic to write about and you’ve checked if the idea is profitable. Now, it’s time to scout out the competition. If the niche you’re considering is highly saturated with content, consider checking out the description and reviews of the top sellers in that category. If you’re really serious about it, buy one of the books. There are no technical indicators here, so you’ll have to rely on your gut. Ask yourself, “can I outsell them?”
Step 4: Rinse and Repeat
If you’ve gone through the steps listed above and haven’t found an idea you feel confident in, don’t fret. You can start from step 1 if you choose to do so. If not, you can work with the results you have and think of niches that aren’t too saturated but have a sizable enough following. It will take a little persistence, but you’ll eventually be able to find the next best-selling idea. Once you know what to write about, check out the other articles on Advise Author to learn more about Amazon publishing.